UI / UX Designer — Product & Systems

Interfaces that make complex systems feel simple — for farms, villages and enterprises.

Interfaces that make complex systems feel simple.

01. The Work

01.
The Work
CloudFarm WeChat mini program — traceability screens, no typography
System · 2024—2025 · WeChat Mini Program

CloudFarm Mini Program

Farm-to-table traceability and supply-chain management for four roles — growers, processing centres, cold-chain logistics and operations — closed into one loop.

Smart Village mini program home screen, no typography
Mini Program · 2024

My Smart Village

A mobile governance product for township communities — village data, public notices, field collection and citizen services brought onto one screen.

Grassroots government platform — web console with navigation expanded
Web Console · 2023—2024

Grassroots Government

A digital workplace for township authorities: one entry point for every application, unified data, and daily office tasks inside a single console.

Smart Agriculture ERP — management dashboard
B2B ERP · Web & Mini Program · 2024—2025

Smart Agriculture ERP

A county-scale agriculture ERP that links land-plot records through production, seeding, pest warnings and operations into one operational picture.

AI poster study — generative brand visual
AI Visual Experiment · 2025

AI Poster Study

A series of generated posters exploring colour, type and texture for an agriculture brand — used as a fast way to test visual directions before committing to a layout.

AI motion study — splash and cover frames
AI Visual Experiment · 2025

AI Motion Study

Cover frames and motion studies produced with generative tools — experiments in light, grain and depth, later refined into real interface components.

02. The Services

02.
The Services

I design interfaces for systems that carry real operational weight: supply chains, governance workflows, farm and land management.

Every engagement starts with a deep dive into the business goals and the constraints of the people who use the product all day.

Then strategy, interface design and front-end craft run as one continuous process, so the hand-off never loses the intent.

Ready to get started on a project? I would love to hear from you.

Get In Touch

I start with the workflow, not the screen: mapping roles, data and decisions before drawing a single component.

  • Product Research
  • Information Architecture
  • Workflow Mapping
  • Content Strategy

Interface design grounded in a scalable system — type, colour, spacing and states defined once, then reused everywhere.

  • Interface Design
  • Design Systems
  • Interactive Prototyping
  • Data Visualisation

I build what I design when it helps: semantic HTML, modern CSS and component-based front-ends that stay faithful to the spec.

  • Web Front-End
  • WeChat Mini Program
  • Component Libraries
  • Design Hand-off

Tools & Stack

Tools & Stack

03. About Me

03.
About Me

"Discipline is a design skill. If an interface only works on a good day, it does not work."
— JO

I am Qiao — JO for short — a UI/UX designer working on B2B products, government platforms and WeChat mini programs.

Most of my work sits where agriculture meets operations: traceability, farm management, village governance, ERP. Dense data, many roles, very little patience.

I selectively work with clients who are passionate about their vision.

Let’s build something great together.

About photo
Smart Village field collection interface
Grassroots government platform workbench
Smart Agriculture ERP dashboard

Let’s Collaborate

I am currently available for new projects with ambitious brands and creatives.

Interested in chatting further? I’d love to hear from you.