AI Poster Study
A series of generated posters exploring colour, type and texture for an agriculture brand — used as a fast way to test visual directions before committing to a layout.
Overview
These posters started as a fast answer to a slow question: which colour world, which kind of light, how much texture does an agriculture brand actually need? Instead of commissioning finished layouts first, the directions were generated and compared side by side.
Generated imagery is treated here as a sketching tool, not the deliverable. Directions are produced quickly, judged against the brand's real constraints, and only then rebuilt as proper interface or print assets. What survives from these studies is usually a palette, a lighting logic or a texture — rarely the whole frame.
Services
- Art Direction Briefing generated frames against the brand's real constraints.
- Visual Studies Colour, type and texture directions produced quickly and compared.
- Curation & Hand-off Keeping what survives — the palette, the lighting, the texture.
Highlights
- Sketching tool, not deliverable Directions are judged before any layout is committed.
- What survives is reusable Studies feed real assets with a palette, lighting logic or texture.
- Type
- Visual Experiment
- Role
- Art Direction · Generation
- Year
- 2025
- Tools
- Generative image models